Comparing Latin American nutrient profile models using data from packaged foods with child-directed marketing within the Brazilian food supply

Camila Aparecida Borges; Neha Khandpur; Daniela Neri; Ana Clara Duran

doi:10.3389/fnut.2022.920710

Comparing Latin American nutrient profile models using data from packaged foods with child-directed marketing within the Brazilian food supply

Front Nutr. 2022 Dec 2:9:920710. doi: 10.3389/fnut.2022.920710. eCollection 2022.

Authors

Camila Aparecida Borges^{1

2}, Neha Khandpur^{1

3}, Daniela Neri¹, Ana Clara Duran²

Affiliations

¹ Center for Epidemiological Research in Nutrition and Health, Faculty of Public Health, University of São Paulo, São Paulo, Brazil.
² Center for Food Studies and Research, State University of Campinas, São Paulo, Brazil.
³ Department of Nutrition, School of Public Health, Harvard University, Boston, MA, United States.

Abstract

Objectives: This study aimed to examine and compare the extent to which different nutrient profile models (NPMs) from Latin America (LA) identify packaged foods and beverages with child-directed marketing sold in Brazil as being high in nutrients associated to the risk of non-communicable diseases (NCDs).

Materials and methods: In this cross-sectional study, we evaluated 3,464 foods found in the five largest Brazilian supermarkets. Child-directed marketing was coded using the International Network for Food and Obesity/NCDs Research, Monitoring and Action Support (INFORMAS) protocol. Differences in medians of sugar, saturated fats, and sodium per 100 kcal in foods, with the presence and absence of child-directed marketing, were tested using the Mann-Whitney test. We compared six NPMs in LA and examined to what extent they targeted these products using prevalence ratios. Analyses were performed overall and by the degree of food processing according to the Nova food classification.

Results: We found 1,054 packages with child-directed marketing. Among these, candies, cakes and pies, sauces and creams, and sugar-sweetened beverages were significantly higher in sugar, saturated fat, and sodium per 100 kcal than products that are not targeted at children (p < 0.05). Compared with PAHO and the Mexico models, the Brazilian NPMs would allow three times more ultra-processed foods to omit warnings for sodium (p < 0.05). The Uruguayan NPM also flagged fewer ultra-processed foods high in sodium (p < 0.05). The Brazilian model also allows four times more sugar-sweetened beverages and six times more dairy drinks to omit warnings for sugar than the Mexico and PAHO models. In comparison to all other NPMs, the Brazilian model showed the worst performance in identifying baked goods as high in sodium. Chile, Uruguay, and Peru models would also target significantly less sugar-sweetened beverages and high in at least one critical nutrient than PAHO and Mexico models.

Conclusion: Compared with other NPMs in LA, the NPM criteria adopted in Brazil are more permissive and less likely to inform consumers of the poor nutritional quality of ultra-processed foods and beverages with child-directed marketing.

Keywords: child-directed marketing; food labeling; food policies; marketing; marketing to children; nutrient profile model; unhealthy food marketing.