Online platforms' framing around vaping

Navin Kumar; Keyu Chen; Yiwen Shi; Frederick L Altice

doi:10.1002/dta.3417

Online platforms' framing around vaping

Drug Test Anal. 2023 Oct;15(10):1297-1302. doi: 10.1002/dta.3417. Epub 2022 Dec 13.

Authors

Navin Kumar¹, Keyu Chen^{1

2}, Yiwen Shi^{2

3}, Frederick L Altice¹

Affiliations

¹ Yale School of Medicine, Yale University, New Haven, Connecticut, USA.
² Internal Medicine, Yale School of Medicine, Yale University, New Haven, Connecticut, USA.
³ Internal Medicine, Yale University, New Haven, Connecticut, USA.

PMID: 36445242
DOI: 10.1002/dta.3417

Abstract

In this paper, we provide a descriptive overview of how vaping is framed differently between various online platforms (Wikipedia, Quora, Medium, Reddit, Stack Exchange, wikiHow, Facebook, and online news media). We provide an overview of >1 million posts and news articles about vaping to study the differences in framing between online platforms. Findings indicate an inconsistent framing around vaping across platforms. Stakeholders may utilize our findings to intervene around the framing of vaping and may design communications campaigns that improve the way society sees vaping, possibly aiding smoking cessation and reducing youth vaping.

Keywords: harm reduction; news media; social media; vaping.

Publication types

Review

MeSH terms

Adolescent
Electronic Nicotine Delivery Systems*
Humans
Smoking Cessation*
Vaping*

Grants and funding

Foundation for a Smoke-Free World