Pro-environmental attitudes, including organic food consumption, can reduce negative impact on the environment. The consumption of organic food in Poland is rather low, but the ecological awareness of Poles is steadily increasing. The aim of the study was to assess the frequency and factors influencing the consumption of organic products and to analyze the perception of such food by mothers of children under 6 years of age (n = 667). The survey was conducted between March 2020 and May 2021 in three voivodships in Eastern Poland. The results of the survey indicate that the majority of respondents are occasional consumers of organic food (51%). The most commonly consumed organic products are eggs, vegetables and fruits, whereas the least consumed are alcoholic beverages, coffees and ready-to-eat meals. The responders' main characteristics of organic food are as follows: no genetic modification/GMO-free, no synthetic additives and having organic certification. Statistically significant correlations were found between the frequency of organic food consumption and education, financial situation as well as familiarity with the logo of the organic certificate and verifying that it is present on the packaging. The most common reasons for consuming organic food were health issues, while the high price was declared as the main barrier.
Keywords: organic consumption in Poland; organic diet; organic food; sustainable consumers; women’s diet.