Researchers and public health practitioners increasingly need to leverage diverse methodologic approaches in health equity research that will lead to innovations in the assessment of health inequities and development of interventions to decrease health inequities. One well-suited approach is the use of robust qualitative methods (alone or in combination with quantitative methods). As more health equity researchers employ qualitative methods in their study designs, additional guidance is needed on how to conduct robust and rigorous qualitative data analyses. We share a 4-step analytic strategy for health equity researchers and practitioners - particularly those with limited training in qualitative data analysis - that can be used to effectively execute qualitative analysis to inform health equity-driven efforts. These strategies will guide those less experienced in qualitative methodology to employ a pragmatic approach to analysis that is sound, reasonable, and produces meaningful insight that can be used to inform efforts to advance health equity for communities with the greatest needs.