We examined whether dogs show emotional response to social stimuli played on videos. Secondary, we hypothesized that if dogs recognize themselves in videos, they will show a different emotional response to videos of self and other dogs. We compared heart rate variability among four video stimuli: a video of the owner ignoring another dog (OW-A-IGN), a video of a non-owner interacting with another dog (NOW-A-INT), a video of the owner interacting with another dog (OW-A-INT), and a video of the owner interacting with the dog subject (OW-S-INT). The results showed that root mean square of the difference between adjacent R-R Intervals (RMSSD) and standard deviation of the R-R Interval (SDNN) were lower in NOW-A-INT and OW-S-INT than in OW-A-IGN. There was no statistical difference in the responses to OW-S-INT and OW-A-INT, suggesting that dogs did not distinguish themselves and other dogs in videos. On the other hand, the difference in mean R-R Interval between OW-S-INT and OW-A-INT showed positive correlation with the score of attachment or attention-seeking behavior. Therefore, this study does not completely rule out self-recognition in dogs and there remains the possibility that the more attached a dog to its owner, the more distinct the dog's emotional response to the difference between the self-video stimulus and the video stimulus of another dog. Further studies are needed to clarify this possibility.