Research on Decision-Making of Hybrid Dominant Closed-Loop Supply Chain considering Different Logistics Modes

Abstract

Based on the mode of manufacturers dominating in the forward supply chain and retailers dominating in the backward supply chain, a hybrid leading closed-loop supply chain structure with different two-way dominance is constructed to study the advantages and disadvantages of supply chain decision-making under logistics self-supporting and logistics outsourcing modes. Stackelberg game theory is used to solve the equilibrium solution and optimal profit of the forward and backward supply chains under different logistics modes. On this basis, the profits of manufacturers and retailers in the forward and backward closed-loop supply chains are compared, and finally, the conclusion is verified by numerical examples. The influence of different logistics modes on pricing decisions of manufacturers and retailers is studied based on the dual-agent hybrid dominant supply chain model, and then, the logistics mode selection of manufacturers and retailers under different conditions of forward dominant body and backward dominant body.