How will multifaceted trust impact domestic travel during the COVID-19 pandemic and subjective well-being? A comparison between Korea and the US

Hakseung Shin; Juhyun Kang; Changhwan Park; Hoon Lee

doi:10.1016/j.tmp.2022.101033

How will multifaceted trust impact domestic travel during the COVID-19 pandemic and subjective well-being? A comparison between Korea and the US

Tour Manag Perspect. 2022 Oct:44:101033. doi: 10.1016/j.tmp.2022.101033. Epub 2022 Oct 12.

Authors

Hakseung Shin¹, Juhyun Kang², Changhwan Park³, Hoon Lee¹

Affiliations

¹ School of Tourism, College of Social Science, Hanyang University, Seongdong-gu, Seoul 04763, Republic of Korea.
² Department of Tourism Management, Jeju National University, Jeju-Si 64063, Republic of Korea.
³ Department of Tourism, Dongseo University, 55, Centum jungang-ro, Haeundae-gu, Busan 48058, Republic of Korea.

Abstract

This study examines the impact of extended tourist trust constructs on domestic travel experiences, subjective well-being, and future travel intention in the pandemic. Data was obtained through a survey conducted on 1181 Korean and American domestic tourists. The results show that policy trust and destination trust have positive effects on travel frequency and satisfaction. Moreover, interactional trust positively impacted travel satisfaction. While both travel frequency and travel satisfaction have positive impacts on subjective well-being of travelers, travel satisfaction has a stronger impact on subjective well-being than travel frequency. However, certain relationships were influenced by national backgrounds (U·S vs. Korea).

Keywords: COVID-19 pandemic; Destination trust; Interactional trust; Policy trust; Subjective well-being; Travel experiences.