A burgeoning of Artificial Intelligence (AI) technologies in recent years has led to increased discussion about its potential to address many issues considered otherwise intractable, including those highlighted by the United Nations 2030 Agenda for Sustainable Development and associated Sustainable Development Goals. In tandem with this growth in AI is an expanding body of documentation regarding how such advanced technologies should be governed and managed. Issued by a variety of sources and comprising frameworks, policies and guidelines, this body of work encompasses the legal, social, ethical and policy issues around AI. With at least 470 such documents identified, as of May 2021, in the Council of Europe's tracker of AI initiatives, questions are emerging around the diversity of views expressed, especially regarding the influence of the Global North or Euro-American perspectives. Our previous analysis of a corpus of largely grey literature discovered blind spots regarding both gender representation and perspectives from the Global South. Expanding on that work, this paper examines a significantly extended corpus, with a focus on the role of underrepresented groups in the wider AI discourse. We find that voices from the Global South and consideration of alternative ethical approaches are largely absent from the conversation. In light of the prominence of social, cultural and ethical perspectives from the Global North, this paper explores implications for the development of standards for ethical AI. Concluding by offering approaches to incorporate more diverse ethical viewpoints and beliefs, we call for increased consideration of power structures when developing AI ethics policies and standards within these alternative socio-cultural and socio-economic contexts.
Keywords: AI ethics; Artificial intelligence; Diversity; Intersectionality; Power.
© The Author(s) 2022.