Understanding the complicated intramolecular charge transfer (ICT) behaviors of nanomaterials is crucial to the development of high-quality nanoluminophores for various applications. However, the ICT process in molecule-like metal nanoclusters has been rarely explored. Herein, a proton binding-induced enhanced ICT state is discovered in 6-aza-2-thiothymine-protected gold nanoclusters (ATT-AuNCs). Such an excited-state electron transfer process gives rise to the weakened and red-shifted photoluminescence of these nanoclusters. By the joint use of this newfound ICT mechanism and a restriction of intramolecular motion (RIM) strategy, a red shift in the emission maxima of 30 nm with 27.5-fold higher fluorescence quantum efficiency is achieved after introducing rare-earth scandium ion (Sc3+) into ATT-AuNCs. Furthermore, it is found that upon the addition of Sc3+, the photoinduced electron transfer (PET) rate from ATT-AuNCs to minocycline is largely accelerated by forming a donor-bridge-acceptor structure. This paper offers a simple method to modulate the luminescent properties of metal nanoclusters for the rational design of next-generation sensing platforms.