The prevalent air pollution along the Yangtze River Economic Belt (YREB) possesses a significant threat to the natural environment, which further affects nearby tourism destination development. The paper seeks to assess the impact of air pollution on tourism in this region through a 2002-2012 panel data of 31 prefecture-level cities, along with geographic information system (GIS) and cluster analyses. The results reveal that air pollution is negatively associated with the number of inbound tourists along the YREB. In general, when air pollution intensifies by 1%, the number of inbound tourists decreases by 1.171%. This impact is more evident when air pollution is more severe, in the long term, and in areas that are larger, more central, and with more tourism resources. The paper contributes to the literature by addressing common limitations in previous studies and providing a more comprehensive evaluation of air pollution's impact on inbound tourism in the YREB. Practical implications regarding public policies and development directions based on air pollution periods, regions, and tourism resource allocations are provided.
Keywords: Yangtze River Economic Belt; air pollution; environmental impact; fixed effect model; inbound tourism.