Biologics to breast milk: A cross-sectional study of popular eczema treatment content on TikTok

Sabrina Khan; Danielle Yee; Samiya Khan; Manan Mehta; Caterina Zagona-Prizio; Nicole Maynard; Rasika Reddy; April W Armstrong

doi:10.1111/pde.15106

Biologics to breast milk: A cross-sectional study of popular eczema treatment content on TikTok

Pediatr Dermatol. 2022 Nov;39(6):920-922. doi: 10.1111/pde.15106. Epub 2022 Aug 17.

Authors

Sabrina Khan¹, Danielle Yee¹, Samiya Khan², Manan Mehta¹, Caterina Zagona-Prizio³, Nicole Maynard¹, Rasika Reddy⁴, April W Armstrong¹

Affiliations

¹ Keck School of Medicine, University of Southern California, Los Angeles, California, USA.
² Long School of Medicine, San Antonio, Texas, USA.
³ University of Colorado School of Medicine, Aurora, Colorado, USA.
⁴ University of Texas Southwestern Medical School, Dallas, Texas, USA.

Abstract

We conducted a cross-sectional study to compare viewer engagement, content quality and viewer experience of eczema related medical content on TikTok between health care professionals and non-health care professionals. Compared to non-health care professionals, health care professionals created videos of higher quality and superior viewing experience. Viewer engagement did not differ significantly between videos made by health care professionals and non-health care professionals. Overall, content creators should focus on producing comprehensive, evidence-based videos.

Keywords: atopic dermatitis; eczema; physician; social engagement; social media.

MeSH terms

Biological Products* / therapeutic use
Cross-Sectional Studies
Eczema* / drug therapy
Female
Humans
Milk, Human
Social Media*

Substances

Biological Products