A CTR prediction model based on session interest

PLoS One. 2022 Aug 17;17(8):e0273048. doi: 10.1371/journal.pone.0273048. eCollection 2022.

Abstract

Click-through rate prediction has become a hot research direction in the field of advertising. It is important to build an effective CTR prediction model. However, most existing models ignore the factor that the sequence is composed of sessions, and the user behaviors are highly correlated in each session and are not relevant across sessions. In this paper, we focus on user multiple session interest and propose a hierarchical model based on session interest (SIHM) for CTR prediction. First, we divide the user sequential behavior into session layer. Then, we employ a self-attention network obtain an accurate expression of interest for each session. Since different session interest may be related to each other or follow a sequential pattern, next, we utilize bidirectional long short-term memory network (BLSTM) to capture the interaction of different session interests. Finally, the attention mechanism based LSTM (A-LSTM) is used to aggregate their target ad to find the influences of different session interests. Experimental results show that the model performs better than other models.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Algorithms*
  • Neural Networks, Computer*

Grants and funding

This work was supported by the following grants: National Natural Science Foundation of China (61772321); Natural Science Foundation of Shandong Province (ZR2021QF071, ZR202011020044); Opening Fund of Shandong Provincial Key Laboratory of Network based Intelligent Computing; Cultivation Fund of Shandong Women’s University High-level Scientific Research Project (2020GSPSJ02); Discipline Talent Team Cultivation Program of Shandong Women’s University (1904).