The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic
Front Public Health
.
2022 Jul 28:10:969523.
doi: 10.3389/fpubh.2022.969523.
eCollection 2022.
Authors
Sahala Benny Pasaribu
1
,
Dewiana Novitasari
2
,
Francisca Sestri Goestjahjanti
2
,
Tonny Hendratono
3
Affiliations
1
Faculty of Economics and Business, Trilogi University, South Jakarta, Indonesia.
2
Economics and Management Department, Sekolah Tinggi Ilmu Ekonomi Insan Pembangunan, Tangerang, Indonesia.
3
Tourism Department, Sekolah Tinggi Pariwisata Ambarrukmo, Yogjakarta, Indonesia.
PMID:
35968423
PMCID:
PMC9366108
DOI:
10.3389/fpubh.2022.969523
No abstract available
Keywords:
COVID-19; digital era; digital marketing; health care industries; hospital; pandemic.
MeSH terms
COVID-19* / epidemiology
Health Care Sector*
Humans
Marketing
Pandemics