In this article, we study the development of the STS journal article format since the 1980s. Our analysis is based on quantitative data that suggest that the diversity of various journal publication types has diminished over the past four decades, while the format of research articles has become increasingly typified. We contextualize these historical shifts in qualitative terms, drawing on a set of 76 interviews with STS scholars and other stakeholders in scholarly publishing. Here, we first portray the STS publication culture of the 1980s and early 1990s. We then contrast this with an analysis of publishing practices today, which are characterized by a much more structured research process that is largely organized around the production of typified journal articles. Whereas earlier studies have often emphasized the importance of rhetorical persuasion strategies as drivers in the development of scholarly communication formats, our analysis highlights a complementary and historically novel set of shaping factors, namely, increasingly quantified research (self-)assessment practices in the context of a projectification of academic life. We argue that reliance on a highly structured publication format is a distinct strategy for making STS scholarship 'doable' in the sense of facilitating the planning ability and daily conduct of research across a variety of levels - including the writing process, collaboration with peers, attracting funding, and interaction with journals. We conclude by reflecting on the advantages and downsides of the typification of journal articles for STS.
Keywords: doability; journals; publishing practices; scholarly communication; science and technology studies.