Heptagon-embedded polycyclic aromatic dicarboximides were developed as new push-pull fluorescent dyes through palladium-catalysed [4+3] annulation followed by nucleophilic substitution. The introduction of a seven-membered ring in these push-pull systems can efficiently modulate the optical properties leading to an enhancement of the fluorescence quantum yields up to 0.93 with color tunable emission covering the visible-NIR spectrum.