The main purpose of this work is to explore the Gestalt principle of similarity and to demonstrate that the use of this term alone is not sufficient to understand the dynamics of grouping fully and correctly. More generally, this work aims to show that the Gestalt principle of similarity alone is not sufficient for a full understanding of perceptual organization occurring both in the classical and mostly in the new phenomena here presented. Limits and incompleteness of the similarity principle have suggested the basic, more general and stronger role of dissimilarity in perceptual grouping under a large variety of conditions. Dissimilarity was shown as a basic principle of figure-ground segregation, as a tool useful to create at will new groups and visual objects within patterns where they are totally invisible, as an attribute that is able to accentuate different shape components within the same object, as a way to distort shapes and create visual illusions, but also to reduce or annul them and, finally, to decompose, ungroup and reshape single objects. The results demonstrated the necessity to introduce a principle of dissimilarity that is complementary to similarity as already studied by Gestalt psychologists.
Keywords: Gestalt principle of similarity; perceptual organization; principle of accentuation; shape perception; visual illusion.