The use of online social networking sites has become part of everyday life for more than three billion people worldwide. However, its use may go beyond being a habit, leading to compulsive use behaviours that jeopardize the well-being of an individual and the whole society. This study proposes and evaluates a theoretical model that examines the four dimensions of social capital, mediated by bonding and bridging social capital, as drivers of compulsive use of online social networks in the context of civil unrest. We evaluate the model using partial least squares structural equation modelling with data collected from a developing country. We found that reciprocity is the most important driver for bonding and bridging social capital with online members. Whereas trust, contradicting most of the literature in the field, was not statistically significant over bonding and bridging social capital. Bonding social capital shows a significant association with compulsive use behaviour. On the other hand, the effect of bridging social capital on compulsive use behaviour, although not significant, may become significant in the presence of a strong usage habit.
Keywords: Bonding social capital; Bridging social capital; Compulsive usage behaviour; Partial least squares structural equation modelling (PLS-SEM); Social capital theory; Social networking sites (SNS).
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