Competitions are ubiquitous and their psychological consequences for women have not received sufficient attention. For this research, we tested whether competition, in either work settings or a broader form of competition for resources, would interact with the sex is power belief to result in self-objectification among women. This prediction was confirmed by a series of studies (N = 1416), including correlational studies, a quasi-experiment, and fully controlled experiments, with samples including company employees, MBA students with work experience, college students currently competing in a job market, and Mechanical Turkers. Competition (or a sense of competition) as a feature of the working environment (Study 1), a real state in life (Study 2), or a temporarily activated state (Studies 3-5) resulted in self-objectification among women who believe sex is power (Study 1) or who enter such a mindset (Studies 2-5). This effect further impaired the pursuit of personal growth (Studies 4 and 5).
Keywords: Competition; Personal growth; Self-objectification; Women.
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