Effectiveness of Social Media Use for Digital Marketing Planning During the COVID-19 Pandemic in Taiwan
Asia Pac J Public Health
.
2022 Sep;34(6-7):712-715.
doi: 10.1177/10105395221109526.
Epub 2022 Jul 9.
Authors
Shih-Min Chou
1
,
Yi-Ning Hu
2
,
Chia-Hua Lee
2
,
Yun-Tung Chen
2
,
Ding-Xuan Peng
2
,
Shih-Huai Hsiao
3
4
5
Affiliations
1
Division of Multi-Media Marketing, Public Affairs Office, Kaohsiung Medical University Hospital, Kaohsiung Medical University, Kaohsiung, Taiwan.
2
Public Affairs Office, Kaohsiung Medical University Hospital, Kaohsiung Medical University, Kaohsiung, Taiwan.
3
Department of Public Health, Kaohsiung Medical University, Kaohsiung, Taiwan.
4
Taiwan College of Healthcare Executives, Taipei, Taiwan.
5
International Medical Service Center, Kaohsiung Medical University Hospital, Kaohsiung Medical University, Kaohsiung, Taiwan.
PMID:
35815567
DOI:
10.1177/10105395221109526
No abstract available
MeSH terms
COVID-19*
Humans
Marketing
Pandemics
Social Media*
Taiwan / epidemiology