Systems with multistability are characterized by exhibiting complex nonlinear waves between equilibria. Experimentally, near the smectic-A to chiral nematic transition in a liquid crystal mixture cell with planar anchoring, we observe finger fronts emerge in the smectic-A phase when applying an electric field, a reorientation transition. Finger fronts propagate in the direction orthogonal to the anchoring. Colorimetry characterization allows us to describe the molecular reorientation transition and front dynamics. We reveal that the reorientation transition is of the first-order type and determine their critical points. The front speed is determined as a function of the applied voltage. Theoretically, based on a prototype model of liquid crystal transitions, we qualitatively describe the experimental observations. We have analytically determined the bifurcation diagram and the propagation speeds of finger fronts, finding a fair agreement with the experimental observations.