A four-level double lambda closed atomic configuration is considered to study the polarization plane rotation of the probe beam through cold as well as thermal Rb[Formula: see text] atomic medium by varying the spontaneously generated coherence (SGC). Magnetic field and strong coupling field are applied to the atomic configuration. The light-matter interaction leads to enhanced the magneto-optical rotation. The intensity of the applied fields plays promising role in the generation and enhancement of birefringence. It ultimately enhances the polarization plane rotation of the probe beam in the Doppler medium. In the presence of both SGC and Doppler broadening effects, the optical rotation and transmission of the weak light beam are modified and controlled as well, which have potential applications in magnetometery and laser frequency stabilization.
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