The 2022 World No-Tobacco Day campaign focuses on tobacco's threat to the environment. It aims to raise awareness on the environmental impact of tobacco throughout its lifecycle, demonstrating its destructive impact not only on human health, but also on the environment and the planet. It also aims to expose efforts of the tobacco industry to "greenwash" their reputation and products by increasingly portraying their activities as environmentally friendly.
The campaign messages demonstrate the varied ways that tobacco cultivation, production, distribution, consumption, and post-consumer waste threaten the environment. Tobacco destroys forests, harms the soil, affects water supply, pollutes the air, and contributes to other types of unsustainable environmental damage.
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