Herein we report the synthesis of three light emitting rod-shaped gold(I) complexes by combining ethynyl-functionalized 2,1,3-benzothiadiazole (BTD), with different N-heterocyclic (imidazole, benzimidazole and phenantroimidazole) carbene gold(I) complexes. As could be determined by single crystal structure determination, the size of the N-heterocyclic carbene affects the relative disposition of the two ligands in the linear gold complexes (nearly perpendicular in the benzimidazole vs. planar in the phenantroimidazole derivative) which translates to different types of interactions between neighbouring units. In fact, the planar conformation in the more π-extended phenantroimidazole carbene allows Au(I) atoms to get sufficiently closer favouring aurophilic interactions. This compound is obtained as two different colour emitting solids which is ascribed to changes in packing modes probably leading to differences in the strength of aurophilic interactions. Interestingly, while the emission in the solid state is almost quenched, the incorporation of the compounds in polymer matrixes enhances the emissive properties of the compounds reaching near unity quantum yields.