Background: New changes are taking place in the beauty and cosmetology market due to changes in daily life due to coronavirus disease-19 (COVID-19) and environmental alteration caused by the spread of live commerce.
Purpose: This study technically investigated the future value and direction of vegan cosmetics from food to cosmetics by focusing on good ingredients after COVID-19 pandemic and changing the needs of consumers in the beauty and cosmetics industry.
Methods: This review paper is a critical literature review, and a narrative review approach has been used for this study. A total of 300-400 references were selected using representative journal search websites such as PubMed, Google Scholar, Scopus, RISS, and ResearchGate, which a total of 45 papers were selected in the final stage based on 2009 to 2022.
Result: As environmental problems increased after the COVID-19 pandemic, we tried to understand the needs of consumers for vegan cosmetics, which are good ingredients and good cosmetics. Therefore, this narrative review clearly shows the need for beauty and cosmetics industry consumers to pursue good consumption due to the global COVID-19 pandemic.
Conclusion: Accordingly, this literature review will need to identify consumer needs for vegan cosmetics that started from vegan foods and develop the applications for the development of customized inner beauty products, customized vegan inner beauty products and/or customized vegan cosmetics using customized cosmetics. This is expected to be used as important marketing materials for the global vegan cosmetics market that confirms new changes in the cosmetics market.
Keywords: COVID-19; good consumption; live commerce; vegan cosmetics; vegan inner beauty.
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