Night-foraging cyclocephaline scarab beetles rely on floral structures of specific plant hosts for food and shelter, as well as mating sites. Although the role of floral fragrances as long-range attractants in these interactions has been elucidated, the mechanisms that mediate close-range mate discrimination in aggregations are still unclear. We recorded the mating-oriented behavior of male Cyclocephala distincta, focusing on the influence of contact signaling and movement over mate selection in a series of controlled bioassays. Roughly half of the males chose a conspecific female over another male, readily engaging in copulation upon initial contact. The remainder males required more experience, acquired through successive mounts on both females and males. Eventually, all focal males invested in copulation with females. When faced with the choice for a live or an inert conspecific female, male C. distincta preferred the former in 76% of cases, although we also recorded sexual investment on inert females (10% of cases). In paired experiments with an inert female or a male, nonetheless, focal males significantly opted for the opposite sex, and that included mating with the inert females. Innate characteristics of the females of C. distincta are evaluated by males synergistically, and not separately, in discriminating potential sexual partners.