Anticipated Regret, Entrepreneurial Cognition, and Entrepreneurial Persistence

Mei-Jiao Huang; Zhong-Bin Li; Xiao-Feng Su

doi:10.3389/fpsyg.2022.788694

Anticipated Regret, Entrepreneurial Cognition, and Entrepreneurial Persistence

Front Psychol. 2022 Mar 31:13:788694. doi: 10.3389/fpsyg.2022.788694. eCollection 2022.

Authors

Mei-Jiao Huang^{1

2}, Zhong-Bin Li¹, Xiao-Feng Su²

Affiliations

¹ College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou, China.
² College of Business Administration, Fujian Business University, Fuzhou, China.

Abstract

Based on the regret regulation theory and entrepreneurial cognition theory, this study aims to investigate the relationship between entrepreneurs' anticipated regret and entrepreneurial persistence through the mediator of entrepreneurial cognition. To that end, we distributed surveys to entrepreneurs who were supported by the "Xing Chuang Tian Di" project and used 248 questionnaire data to examine the hypotheses. The results show that entrepreneurs' anticipated regret has a significant and direct impact on entrepreneurial persistence. Also, entrepreneurship cognition plays a mediating role between anticipated regret and entrepreneurial persistence. In addition, the entrepreneurial environment plays a positive role in moderating the relationship between anticipated regret and entrepreneurial persistence.

Keywords: anticipated regret; entrepreneurial cognition; entrepreneurial environments; entrepreneurial persistence; start-up enterprises.