Editorial: Neuromanagement and Neuromarketing

Front Psychol. 2022 Mar 8:13:864566. doi: 10.3389/fpsyg.2022.864566. eCollection 2022.

Authors

Vincenzo Russo¹, Qingguo Ma², Jesper Clement³, Jia Jin⁴, Tao Liu², Margherita Zito¹

Affiliations

¹ Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi", Università IULM, Milan, Italy.
² School of Management, Zhejiang University, Hangzhou, China.
³ Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark.
⁴ School of Business and Management, Shanghai International Studies University, Shanghai, China.

No abstract available

Keywords: consumers' decisions; neuro-physiological; neuromanagement; neuromarketing; neuromarketing tools; organizational psychology.

Publication types

Editorial