Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution

Huang Xiang; Ka Yin Chau; Wasim Iqbal; Muhammad Irfan; Vishal Dagar

doi:10.3389/fpsyg.2022.837042

Determinants of Social Commerce Usage and Online Impulse Purchase: Implications for Business and Digital Revolution

Front Psychol. 2022 Feb 15:13:837042. doi: 10.3389/fpsyg.2022.837042. eCollection 2022.

Authors

Huang Xiang¹, Ka Yin Chau², Wasim Iqbal³, Muhammad Irfan^{4

5

6}, Vishal Dagar⁷

Affiliations

¹ School of Greater Bay Area Film and Television Industry, Guangdong University of Finance & Economics, Guangzhou, China.
² Faculty of Business, City University of Macau, Macao, Macao SAR, China.
³ Department of Management Science, College of Management, Shenzhen University, Shenzhen, China.
⁴ School of Management and Economics, Beijing Institute of Technology, Beijing, China.
⁵ Center for Energy and Environmental Policy Research, Beijing Institute of Technology, Beijing, China.
⁶ School of Business Administration, Ilma University, Karachi, Pakistan.
⁷ Great Lakes Institute of Management, Gurgaon, India.

Abstract

Since their introduction in the early 2000s, the use of social networking websites has exploded. Many businesses are seeing increased revenue due to their social commerce strategy. Despite the popularity of social commerce websites, some consumers are still hesitate to use them. This study aims to evaluate the factors that influence the adoption of social commerce. A sample of 721 Chinese We Chat users took part in the research. The findings reveal that social capital mediates the positive effect of social commerce adoption and perceived ease of use (PERU) on techno-stress and online impulse purchasing. Likewise, information overloading mediates the positive effect of social commerce adoption and PERU on techno-stress and online impulse purchasing. The findings have implications for both practice and research in understanding social commerce adoption in emerging economies.

Keywords: SmartPLS; social capital; social commerce usage; sustainable development; techno-stress.