Rebranding of the Journal of Abnormal Psychology as the Journal of Psychopathology and Clinical Science is insufficient, and will not move the dial on the stigma and discrimination against people suffering from mental illness without a good deal more effort on the part of our community of scholars. In this editorial to inaugurate the new title of this Journal, coauthored by the prompter of this change along with the current editor, we unpack ways in which researchers can be mindful of language, research practices such as representation, and advocacy to promote a healthier science going forward. (PsycInfo Database Record (c) 2022 APA, all rights reserved).