A scheme for magnetic-free optical nonreciprocity in an ensemble of four-level cold atoms is proposed by exploiting the directional four-wave mixing effect. Using experimentally achievable parameters, the nonreciprocal optical responses of the system can be observed and the conversion on nonreciprocal transmission and nonreciprocal phase shift can be implemented. These nonreciprocal phenomena originate from the directional phase matching, which breaks the time-reversal symmetry and dynamic reciprocity of the cold atomic system. Moreover, by embedding the cold atoms into a Mach-Zehnder interferometer and choosing proper parameters, a two-port optical isolator with an isolation ratio of 79.70 dB and an insertion loss of 0.35 dB and a four-port optical circulator with a fidelity of 0.9985 and a photon survival probability of 0.9278 can be realized, which shows the high performance of isolation and circulation. The proposal may enable a new class of optically controllable cavity-free nonreciprocal devices in optical signal processing at the low light level.