Environmental degradation in recent years has been threatening not only environmental sustainability but also human viability. To counter these threats, this study focuses on whether civic morality is associated with taxation for environmental protection (green taxation) and with higher pricing for environmental protection (green pricing) and whether the relationship between civic morality and green taxation, as well as that between civic morality and green pricing, is moderated by individuals' perceptions of their own political participation. Employing the 2014 Korean General Social Survey and an ordered probit model, the study finds that civic morality is positively associated with green pricing and green taxation. Moreover, the positive relationship between civic morality and green pricing, as well as between civic morality and green taxation, is further strengthened when individuals' perceptions of their own political participation are strong.
Keywords: civic morality; green pricing; green taxation; political participation.