Mesogenic materials, quinoxaline derivatives with semi-flexible cores, are reported to form a new type of 3D columnar phase with a large crystallographic unit cell and Fddd lattice below the columnar hexagonal phase. The 3D columnar structure is a result of frustration imposed by the arrangement of helical columns of opposite chiralities into a triangular lattice. The studied materials exhibit fluorescence properties that could be easily tuned by modification of the molecular structure; for compounds with the extended π electron conjugated systems the fluorescence is quenched. For molecules with a flexible structure the fluorescence quantum yield reaches 25%. On the other hand, compounds with a more rigid mesogenic core, for which the fluorescence is suppressed, show effective photogeneration of charge carriers. For some materials bi-polar hole and electron transport was observed.