During the COVID-19 emergency, people must face the invisible threat of uncertain death and comply with social distancing and other related protective measures. But social networking sites (SNSs) like WeChat have emerged as alternative contexts where people can maintain self and obtain gratification, despite the disclosure of self to others often being a challenging issue. To examine the effect of personality factors on people's self-disclosure on SNSs, we develop a model based on the time perspective theory and the socioemotional selectivity theory. We suggest that people's narcissism traits and two types of time perspective (i.e. future and present-hedonistic) have positive effects on their self-disclosure. In addition, we propose that virtual presence and hedonic gratification mediate the effects of both future time perspective and present-hedonistic time perspective. We obtain a sample of 516 WeChat users in China and take ex-ante and post-hoc measures to deal with common method variance. By means of partial least squares-structural equation modelling (PLS-SEM) methods, we validate both our measurement model and the structural model, so we confirm all the hypothesized causal paths in the proposed model. Our study broadens the boundaries of the time perspective theory and the socioemotional selectivity theory, and offers new insights for addressing some of the effects of the COVID-19 pandemic.
Keywords: COVID-19; Narcissism traits; Self-disclosure; The socioemotional selectivity theory; Time perspective; Virtual presence.
© 2022 The Authors.