Thank you, COVID-19: Positive social psychology towards the new normal

Md Saidur Rahaman; Md Mizanur Rahman; Syed Muhammod Ali Reza; Mohammad Nasim Reza; Md Solaiman Chowdhury

doi:10.1002/pa.2766

Thank you, COVID-19: Positive social psychology towards the new normal

J Public Aff. 2021 Oct 4:e2766. doi: 10.1002/pa.2766. Online ahead of print.

Authors

Md Saidur Rahaman¹, Md Mizanur Rahman², Syed Muhammod Ali Reza³, Mohammad Nasim Reza³, Md Solaiman Chowdhury³

Affiliations

¹ Department of Business Administration Metropolitan University Sylhet Bangladesh.
² BRAC Business School BRAC University Bangladesh Dhaka Bangladesh.
³ Department of Management Studies Rajshahi University Rajshahi Bangladesh.

PMID: 34899061
PMCID: PMC8646455
DOI: 10.1002/pa.2766

Abstract

During the time being, while everybody else is busy conversing about the adverse effects of COVID-19, researchers solemnly look forward to intensifying the positive effects of COVID-19 on political, economic, social, technological, environmental, and ethical (PESTEL) aspects, as it was unrevealed. The FGD (Focus Group Discussion) and Delphi methods were conducted from April 2020 to January 2021 through the online platform to collect the data. In this research, 40 graduates from 40 families were taken as our sample size who carried out the opinions of their family members. The average duration of the interview was 30-40 min. This article highlighted that COVID-19 has some positive effects on social-psychological aspects (PESTEL) and, people are trying to adapt to new practices (New Normal) to improve their lifestyles against the deadly virus. COVID-19 would pass, but life will never be the same; thus, researchers conduct the research based on a country, which may not be similar to the other cultures and countries' perceptions. This is the first and foremost study on the positive effects of covid-19 and a guideline to cope with any pandemic in the near future. The study's findings are intended to assist the community in developing positive social psychology to call the covid-19 into question and look forward to a new standard.

Keywords: COVID‐19; PESTEL; new normal; positive effects; social psychology.