As global warming has severely threatened the ecosystem and sustainable development of human beings, carbon trading scheme is introduced to mitigate global warming and consumer environmental awareness (CEA) is gradually enhanced. Government regulation and consumer supervision have required firms to seek efficient strategies of product rollover and emission abatement in order to sustain and increase market share. This paper constructs a two-period analytical model in the context of intertemporal carbon emission regulation to investigate how carbon emission regulations and CEA affect the optimal strategies of product rollover, emission abatement, and social welfare. The results reveal that without consumer supervision, the firm prefers to adopt dual product rollover strategy and the optimal product rollover strategy depends on costs and benefits when product recycling is considered. When CEA is high, welfare and emission abatement regulated by hybrid policy is lower than those regulated by carbon trading scheme. When CEA is low, emission abatement under hybrid policy is superior to those regulated by carbon trading scheme. These findings help provide implications for improving carbon emission management efficiency and prompting sustainable development.
Keywords: Carbon trading scheme; Consumer environmental awareness; Intertemporal carbon emission regulation; Product rollover strategy.
© 2021. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature.