Rigid electron donors (D) and acceptors (A) have been widely used in recent years for the construction of D-A type thermally activated delayed fluorescence (TADF) materials. However, the chromophore robustness does not always make a positive contribution to the high efficiency of TADF materials. Here, the comparison study of two D-A type red TADF compounds (PT-TPA and PT-Az) demonstrated, for the first time, the positive impact of chromophore flexibility on the efficiency of TADF materials. In PT-Az, the rotation of terminal phenyl groups is restrained by an ethylene linker, leading to its inferior photoluminescence quantum yield (PLQY). In contrast, PT-TPA with free rotation of the phenyl groups showed a low reorganization energy and a large transition dipole moment for the S1→ S0 transition, which resulted in a high fluorescence radiative decay rate. As a result, the optimized devices based on PT-TPA gave a maximum external quantum efficiency (EQE) of 29.7% (632 nm) when doped in a single host and an EQE of 28.8% (648 nm) in an exciplex host. This study provided an insight into the impact of chromophore flexibility on the photophysical properties and device efficiency of TADF materials, and these results may provide valuable guidance for the molecular design of efficient emitters.