We built an improved 3D rendering framework to accurately visualize the complete appearance of effect coatings, including metallic effects, sparkle and iridescence. Spectral reflectance measurements and sparkle indexes from a commercially available multi-angle spectrophotometer (BYKmac-i) were used together with physics-based approaches, such as flake-based reflectance models, to implement efficiently the appearance reproduction from a small number of bidirectional measurement geometries. With this rendering framework, we rendered a series of effect coating samples on an iPad display, simulating how these samples would be viewed inside a Byko-spectra effect light booth. We validated the appearance fidelity through psychophysical methods. We asked observers to evaluate the most important visual attributes that directly affect the appearance of effect coatings, i.e., the color, the angular dependence of color (color flop) and the visual texture (sparkle and graininess). Observers were asked to directly compare the rendered samples with the real samples inside the Byko-spectra effect light booth. In this study, we first validated the accuracy of rendering the color flop of effect coatings by conducting two separate visual tests, using flat and curved samples respectively. The results show an improved accuracy when curved samples were used (acceptability of 93% vs 80%). Secondly, we validated the digital reproduction of both color and texture by using a set of 30 metallic samples, and by including texture in the rendering using a sparkle model. We optimized the model parameters based on sparkle measurement data from the BYK-mac I instrument and using a matrix-adjustment model for optimization. The results from the visual tests show that the visual acceptability of the rendering is high at 90%.