Editorial: Adopting New Technologies in Sports Marketing
Front Sports Act Living
.
2021 Oct 27:3:777841.
doi: 10.3389/fspor.2021.777841.
eCollection 2021.
Authors
Hyun-Woo Lee
1
,
Natasha T Brison
1
,
Heetae Cho
2
,
Do Young Pyun
3
,
Vanessa Ratten
4
Affiliations
1
Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States.
2
Department of Physical Education and Sports Science, Nanyang Technological University, Singapore, Singapore.
3
School of Sport, Exercise and Health Science, Loughborough University, Loughborough, United Kingdom.
4
Department of Management, Sport and Tourism, La Trobe University, Melbourne, VIC, Australia.
PMID:
34778760
PMCID:
PMC8578734
DOI:
10.3389/fspor.2021.777841
No abstract available
Keywords:
communication; marketing; media; sport; technology.
Publication types
Editorial