Background: Almost two decades of research produced mixed findings on the relationship between celebrity worship and cognitive skills. Several studies demonstrated that cognitive performance slightly decreases with higher levels of celebrity worship, while other studies found no association between these constructs. This study has two aims: (1) to extend previous research on the association between celebrity worship and cognitive skills by applying the two-factor theory of intelligence by Cattell on a relatively large sample of Hungarian adults, and (2) to investigate the explanatory power of celebrity worship and other relevant variables in cognitive performance.
Methods: A cross-sectional study design was used. Applying an online survey, a total of 1763 Hungarian adults (66.42% male, Mage = 37.22 years, SD = 11.38) completed two intelligence subtests designed to measure ability in vocabulary (Vocabulary Test) and digit symbol (Short Digit Symbol Test). Participants also completed the Celebrity Attitude Scale and the Rosenberg Self-esteem Scale. Subjective material wealth, current family income and general sociodemographics were also reported by participants.
Results: Linear regression models indicated that celebrity worship was associated with lower performance on the cognitive tests even after controlling for demographic variables, material wealth and self-esteem, although the explanatory power was limited.
Conclusions: These findings suggest that there is a direct association between celebrity worship and poorer performance on the cognitive tests that cannot be accounted for by demographic and socioeconomic factors.
Keywords: Celebrity worship; Cognitive skills; Intelligence; Material wealth; Self-esteem.
© 2021. The Author(s).