The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic

Khaled Saleh Al-Omoush; Maria Orero-Blat; Domingo Ribeiro-Soriano

doi:10.1016/j.jbusres.2020.10.056

The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic

J Bus Res. 2021 Aug:132:765-774. doi: 10.1016/j.jbusres.2020.10.056. Epub 2020 Nov 11.

Authors

Khaled Saleh Al-Omoush¹, Maria Orero-Blat², Domingo Ribeiro-Soriano³

Affiliations

¹ Al-Zaytoonah University of Jordan, Amman, Jordan.
² Polytechnic University of Valencia, Spain.
³ IUDESCOOP and University of Valencia, Spain.

Abstract

This study investigates the role of sense of community in harnessing the wisdom of the crowd and creating collaborative knowledge during the COVID-19 pandemic. It also explores the impact of collaborative knowledge creation on the perceived value of social media crowdsourcing in such crises. PLS-SEM was used to analyze the data and test the research model. The results show that sense of community has a significant role in harnessing the wisdom of the crowd and creating collaborative knowledge. The results confirm a significant impact of sense of community, the wisdom of the crowd, and collaborative knowledge creation on the perceived value of social media crowdsourcing in responding to the COVID-19 crisis.

Keywords: Collaborative knowledge; Perceived value; Sense of community; Social media crowdsourcing; Wisdom of the crowd.