E-learning intention material using TAM: A case study

Mater Today Proc. 2022:61:873-877. doi: 10.1016/j.matpr.2021.09.457. Epub 2021 Oct 28.

Abstract

COVID-19 pandemic has impacted various walks of life. A critical aspect of human development is education, which has been transformed from traditional face-to-face to online education. Various researchers have studied the impact of online modes of education on the learning curve of students. This research envisions identifying the intention among students on whether to continue e-learning or revert to face-to-face mode. Factors like Perceived Usefulness, Perceived Ease of Use, and Behavioral Intention is studied through Technology Acceptance Model (TAM). To evaluate the model, structure analysis was conducted. Two hundred ninety-one students participated and responded to the questionnaire specially designed for this study. Based on the results obtained, academic motivation is positively related to Behavioral Intention, which is completely related to Perceived Usefulness and Perceived Ease of Use. Knowledge Quality and Technology Fit are other salient factors that impact the students' perceived usefulness and ease of use. On the other hand, the relationships between Information Quality and Perceived Usefulness, Perceived Ease of Use and Behavioral Intention, and Social Influence and Behavioral were not supported because of insignificant relationships.

Keywords: COVID-19; E-Learning; KAU case study; TAM.