Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

Front Psychol. 2021 Sep 13:12:746147. doi: 10.3389/fpsyg.2021.746147. eCollection 2021.

Authors

Eva Reinares-Lara¹, Cristina Olarte-Pascual², Jorge Pelegrín-Borondo², Gwenaëlle Oruezabala³

Affiliations

¹ Department of Business Administration, Universidad Rey Juan Carlos, Madrid, Spain.
² Department of Marketing, University of La Rioja, Logroño, Spain.
³ Department of International Business, University of Nantes, Nantes, France.

No abstract available

Keywords: adoption of technologies; customer behavior; omnichannel; retail; webrooming.

Publication types

Editorial