The purpose of this online study was to develop an explicative model regarding the origin of infidelity-related behaviors on social networks for Hispanic women. We propose that sexual satisfaction and emotional intimacy have a direct impact on the satisfaction of couple relationships, and an indirect impact in the development of infidelity-related behaviors on social networks. To investigate this proposal, we used a non-probabilistic sample of 341 Hispanic women living in Puerto Rico. Statistical analyses confirmed that satisfaction and ambivalence in couple relationship completely mediate the association between sexual satisfaction and infidelity-related behaviors on social networks, as well as the relationship between emotional intimacy and infidelity-related behaviors on social networks. Overall, women who practice infidelity-related behaviors on social networks showed less sexual satisfaction, less emotional intimacy, less relationship satisfaction, and greater ambivalence. Our results provide theoretical and empirical evidence on how infidelity-related behaviors on social networks develop in couple relationships, and these results could help to inform possible forms of prevention and intervention.
Keywords: emotional intimacy; infidelity behaviors; relationship ambivalence; relationship satisfaction; sexual satisfaction; social networks.