The global effectiveness of fact-checking: Evidence from simultaneous experiments in Argentina, Nigeria, South Africa, and the United Kingdom

Proc Natl Acad Sci U S A. 2021 Sep 14;118(37):e2104235118. doi: 10.1073/pnas.2104235118.

Abstract

The spread of misinformation is a global phenomenon, with implications for elections, state-sanctioned violence, and health outcomes. Yet, even though scholars have investigated the capacity of fact-checking to reduce belief in misinformation, little evidence exists on the global effectiveness of this approach. We describe fact-checking experiments conducted simultaneously in Argentina, Nigeria, South Africa, and the United Kingdom, in which we studied whether fact-checking can durably reduce belief in misinformation. In total, we evaluated 22 fact-checks, including two that were tested in all four countries. Fact-checking reduced belief in misinformation, with most effects still apparent more than 2 wk later. A meta-analytic procedure indicates that fact-checks reduced belief in misinformation by at least 0.59 points on a 5-point scale. Exposure to misinformation, however, only increased false beliefs by less than 0.07 points on the same scale. Across continents, fact-checks reduce belief in misinformation, often durably so.

Keywords: fact-checking; misinformation; multicountry experiment.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Argentina / epidemiology
  • COVID-19 / epidemiology*
  • COVID-19 / transmission
  • COVID-19 / virology
  • Communication*
  • Global Warming*
  • Humans
  • Information Dissemination*
  • Nigeria / epidemiology
  • Recognition, Psychology / physiology*
  • Social Media / supply & distribution*
  • South Africa / epidemiology
  • United Kingdom / epidemiology