Here, we have proven the role of the 1,2,3-triazolyl group in the helical assembly and electric field (E-field) response upon comparing liquid crystal analogs 1 and 2 based on 1,2,3-triazolyl and 1,3,4-oxadiazolyl linkers, respectively. An ordered helical column was only observed in 1, driven by the hydrogen-bonding interactions between the adjacent triazolyl nitrogen and hydrogen atoms. X-ray diffraction and energy simulations indicate that the helical column is a 112 helix and the helical axis does not coincide with the center of the molecular long axis. The key for the formation of the helical column is the tilted conformation of 1 originating from the steric repulsion between the triazolyl C-H and C-H of the aromatic core. Analysis of the dynamics in the simple hexagonal columnar phase revealed that the in-plane rotational motion of the triazolyl linker (1) is allowed, while the oxadiazolyl linker of 2 has limited conformational flexibility. A uniform alignment under an E-field only occurs in 1, demonstrating the requirement for conformational flexibility in the polar linker. This alignment enhances the electric conductance of 1 by approximately two-fold.