With COVID-19 (coronavirus disease 2019) dominating headlines, highlighting links between the pandemic and biodiversity may increase public awareness of the biodiversity crisis. However, ill-considered messages that frame nature as the problem rather than the solution could inadvertently propagate problematic narratives and undermine motivations and individual self-efficacy to conserve nature.
Keywords: Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services; conservation messaging; message framing; narratives; pandemic; public engagement.
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