Recent metamotivation research revealed that Westerners recognize that promotion versus prevention motivations benefit performance on eager versus vigilant tasks, respectively; that is, they know how to create task-motivation fit with respect to regulatory focus. Westerners also believe that, across tasks, promotion is more beneficial than prevention (i.e., a promotion bias). Adopting a cross-cultural approach, we examined whether beliefs about task-motivation fit generalize across cultures, whether Easterners exhibit a contrasting prevention bias, and the role of independence/interdependence in these beliefs. Results revealed cross-cultural similarities in metamotivational beliefs. Moreover, Easterners and Westerners alike often exhibited a promotion bias, suggesting that this effect may not be shaped by culture. One potential cultural difference did emerge: Easterners appeared to recognize how to create task-motivation fit for both independent and interdependent outcomes, whereas Westerners only recognized how to do so for independent outcomes. We discuss the role of culture in shaping metamotivation.
Keywords: culture; metamotivation; regulatory focus; task-motivation fit.