Photoirradiation of a pyridine solution of Ag29 nanoclusters (NCs) with red photoluminescence (PL) at 680 nm activated intense PL in the near infrared (NIR) region, giving a PL quantum yield (PLQY) of 33% at 770 nm. The use of Au-doped silver NCs further boosted the PLQY to more than 45% at 800 nm. Photoirradiation is considered to induce a change in the charge localization in the NCs, leading to the formation of NIR emitting sites.