This study aims to explore through a qualitative thematic analysis the reflections of six animal protection and wildlife conservation NGOs in Romania regarding the development of the first specialized master's degree program in ethology and human-animal interaction (EHAI), in relation to the identified needs based on their experience in the field, as well as their expectations in terms of collaboration with the graduates of such a program in addressing the common problems in the areas of animal welfare and human-animal interactions (HAIs). The qualitative content analysis of the written reflections allowed the identification of two themes, which provided valuable insights regarding the curriculum offerings and the pedagogical strategies that could respond to the expressed needs and expectations. The first theme included seven categories of concerns expressed by the NGOs over the animal welfare and HAIs in Romania, i.e., concerns over stray animals, lack of education of general population on HAI and animal welfare, maltreatment of animals, human-animal conflicts, lack of professional specializations in HAI, concerns over common global issues, and concerns over national nature conservation. The second theme refers to the expectations regarding the roles of the graduates of the EHAI master's program, and it includes four categories of codes: agents for change towards a responsible community, problem solvers, public policy-makers, and providers of competence-based expertise. The inclusion of Service-Learning as signature pedagogy in the EHAI program, in connection with the One Welfare approach, is discussed in relation to the needs expressed by the representatives of the NGOs.
Keywords: animal protection NGOs; community engaged university; higher education professional program; human-animal interactions; qualitative needs analysis; wildlife conservation NGOs.