We add a simple dynamic process for adaptive "social distancing" measures to a standard SIR model of the COVID pandemic. With a limited attention span and in the absence of a consistent long-term strategy against the pandemic, this process leads to a sweeping of an instability, i.e. fluctuations in the effective reproduction number around its bifurcation value of . While mitigating the pandemic in the short-run, this process remains intrinsically fragile and does not constitute a sustainable strategy that societies could follow for an extended period of time.
Keywords: COVID pandemic; SIR model; Social interaction.
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